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Right now the Central Coast is demanding headlines. There are many reasons for this, but at the top of the list has to be their successful production of Pinot Noir. While wine snobs may want to dismiss the influence of the movie “Sideways”, they certainly can’t deny the tremendous increase in the demand for Pinot Noir over the past two years as well as the increased number of tourists who are visiting the wineries of Santa Barbara County. “Sideways” brought this up and coming wine region into the spotlight and today more people are trying wines from this region than ever before. Last year more than two million people visited Central Coast wineries, drawn there by the breathtaking beauty of the landscape, the unique wines, and the warm hospitality that is not always present in the two more famous California wine regions. Continue reading Transformation of the Central Coast – Part II