We hear quite a bit about the ‘Craft Beer Movement’. ‘Craft beer’ is everywhere and, in the industry, people just cannot stop talking about the continually increasing sales in that market. With all this clamor about craft beer and with new breweries springing up all over the place I see an interesting, almost desperate, trend where everyone in the beer business is trying to define the craft beer market and get a piece of the action.
By definition, a ‘Craft Brewery’ is one with an annual production of 6 million barrels, or less. It is seen as much more than that, though, as creative marketing efforts, eclectic brews and demand spikes over limited releases point towards an incredible market force. Continue reading Beer, it’s good…
